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For Years,the Slogan Used in All the Advertising Done by British

Question 9

Multiple Choice

For years,the slogan used in all the advertising done by British Airways was "Putting people first." In this short phase,British Airways has captured the idea of:


A) the 80/20 rule
B) Maslow's hierarchy of needs
C) the marketing concept
D) the sales orientation philosophy
E) the societal concept

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