Shoppers at an Ingles Supermarket Can Request Smart Partner Cards

Multiple Choice

Shoppers at an Ingles supermarket can request Smart Partner cards.Before their purchases are rung up at the checkout,customers give the cards to the checkout person who swipes the cards.Then a percentage of the amount of money each shopper spent is given to a school the customer has chosen.The more money customers spend,the larger the donation to local educational institutions.Ingles uses the Smart Partner cards as a part of its:

A) commitment selling
B) transaction marketing
C) retailer-customer synergy
D) marketing engineering
E) relationship marketing