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    Marketing Study Set 14
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    Exam 1: An Overview of Marketing
  5. Question
    _____ Is the Ratio of Benefits to the Sacrifice Necessary
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_____ Is the Ratio of Benefits to the Sacrifice Necessary

Question 88

Question 88

Multiple Choice

_____ is the ratio of benefits to the sacrifice necessary to obtain those benefits.


A) Opportunity cost
B) Marketing utility
C) Market quality
D) Satisfaction percentage
E) Customer value

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