Many Companies Are Jazzing Up Plant Tours and Making Store

Multiple Choice

Many companies are jazzing up plant tours and making store visits more exciting to increase customer loyalty.For example,at the Crayola Factory,kids watch how crayons are made and then play with their favorite colors in a 20,000 square-foot discovery center._____ would be necessary for a visit to the Crayola Factory to increase customer loyalty.

A) Customer-oriented personnel
B) A sales orientation
C) A societal marketing orientation
D) Reciprocal exchange
E) Customer empowerment