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    Marketing Study Set 14
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    Exam 1: An Overview of Marketing
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    _____ Is a Strategy That Entails Forging Long-Term Partnerships with Customers
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_____ Is a Strategy That Entails Forging Long-Term Partnerships with Customers

Question 118

Question 118

Multiple Choice

_____ is a strategy that entails forging long-term partnerships with customers.


A) Commitment selling
B) Relationship marketing
C) Transactional marketing
D) Market engineering
E) Organization-customer synergy

Correct Answer:

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