Rose Is a Telephone Order Taker for Brylane,a Catalog Retailer

Multiple Choice

Rose is a telephone order taker for Brylane,a catalog retailer of furnishings for bedrooms and baths.When a customer called and asked if the sea green in a bedspread that she had purchased matched the green in a lamp that was being offered in the newest Brylane catalog.Rose got the potential customer's phone number,went out to the warehouse,located the items,determined they did not match,and called the potential customer to tell her that information.The most likely result of Rose's efforts was:

A) management empowerment
B) retailer-customer synergy
C) customer satisfaction
D) transactional marketing
E) disintermediation