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On Comparing Its Performance with That of Other Companies with Superior

Question 60

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On comparing its performance with that of other companies with superior track records,the managers at Vega Incorporated learn that bad after-sales services have caused them to lose their competitive edge.This information is ultimately relayed to the sales department.Going by Lewin's change model,Vega Incorporated is using the _____ technique of unfreezing.


A) evaluating
B) intervening
C) strategic planning
D) benchmarking
E) changing

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