Perry Develops a Successful Advertising Business That He Subsequently Sells

Essay

Perry develops a successful advertising business that he subsequently sells to his competitor,Carl,for $108,000.He retires in the same town where he has always lived and done business.Carl insists that Perry sign a covenant not to compete.The advertising business has no tangible assets;Carl receives only the name of the business,the client lists and whatever going-concern value there is.How should Carl treat the $108,000 cost of the advertising business he purchased?