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    Exam 22: Pulling It All Together: the Strategic Marketing Process
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    Porter's Four Generic Business Strategies Are __________, Cost Focus, Differentiation
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Porter's Four Generic Business Strategies Are __________, Cost Focus, Differentiation

Question 166

Question 166

Multiple Choice

Porter's four generic business strategies are __________, cost focus, differentiation focus, and cost leadership.


A) exclusivity
B) quality focus
C) differentiation
D) geographic span
E) service leadership

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