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Consider the "Stickiness" Marketing Dashboard Above for an Automobile Dealership

Question 133

Multiple Choice

Consider the "stickiness" marketing dashboard above for an automobile dealership.To gauge the "stickiness" of its website,the firm monitors the average time spent per unique monthly visitor (in minutes) on its website (the third metric above) .This is done by tracking the average visits per unique monthly visitor (the first metric above) and the average time spent per visit,in minutes, (the second metric above) that is displayed on its marketing dashboard.For 2014 or "B," what was the average time spent per unique monthly visitor (in minutes) on the automobile dealership's website?


A) 4.0 minutes
B) 6.0 minutes
C) 10.0 minutes
D) 16.0 minutes
E) cannot be determined

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