Office Depot Has Leveraged Its Store,website,and Catalog Channels with Impressive

Multiple Choice

Office Depot has leveraged its store,website,and catalog channels with impressive results.The promotion of all three information and delivery channels indicates that Office Depot would like its customers to think of all of its channels as Office Depot.Office Depot is likely following a(n) __________ strategy.

A) cross-functional
B) interlocking marketing
C) multichannel marketing
D) dual distribution
E) market penetration