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    Marketing Study Set 5
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    Exam 20: Personal Selling and Sales Management
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    If the Salesperson's Objective Is to "Search for and Qualify
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If the Salesperson's Objective Is to "Search for and Qualify

Question 99

Question 99

Multiple Choice

If the salesperson's objective is to "search for and qualify potential customers," what is the name of this stage in the personnel selling process?


A) presentation
B) approach
C) prospecting
D) follow-up
E) preapproach

Correct Answer:

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