Life Insurance Companies Like Prudential Attempt to Appeal to a Person's

Multiple Choice

Life insurance companies like Prudential attempt to appeal to a person's sense of "Don't wait until it's too late." They hope to get people to worry about how their loved ones will provide for themselves once he/she is dead.They paint a very gloomy picture of the possible consequences of not having life insurance,and they make a point of recommending that you act immediately because you never know when it is going to be too late.This is an example of a __________.

A) fear appeal
B) rhetorical appeal
C) life cycle appeal
D) humorous appeal
E) security appeal