The Starch Test Uses A(n)__________ to Determine the Percentages of Those

Multiple Choice

The Starch test uses a(n) __________ to determine the percentages of those who remember seeing a specific magazine ad,who saw or read any part of the ad identifying the product or brand,who read any part of the ad's copy,and who read at least half of the ad.

A) attitude test
B) prompted response test
C) inquiry test
D) concept test
E) aided recall test