While Many Commercials That Use Humorous Appeals Gain the Attention

Multiple Choice

While many commercials that use humorous appeals gain the attention of the audience,they

A) may lose their effectiveness in varying degrees across cultures if used in a global campaign.
B) contain no information to help consumers.
C) do not appeal to either men or women.
D) usually have great longevity,maintaining interest of the target audience for the duration of the campaign.
E) don't appeal to the Generation Y cohort.