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    Marketing Study Set 15
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    Exam 18: Advertising, Sales Promotion, and Public Relations
  5. Question
    Advertising Studies Indicate That Consumers Respond More Favorably to __________
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Advertising Studies Indicate That Consumers Respond More Favorably to __________

Question 217

Question 217

Multiple Choice

Advertising studies indicate that consumers respond more favorably to __________ with repeated exposure to advertisements.


A) line extensions
B) brand extensions
C) services
D) ideas
E) fad products

Correct Answer:

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