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    Exam 18: Advertising Sales Promotion and Public Relations
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    There Are Five Common Approaches to Posttests: Aided Recall, __________
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There Are Five Common Approaches to Posttests: Aided Recall, __________

Question 206

Question 206

Multiple Choice

There are five common approaches to posttests: aided recall, __________, attitude tests, inquiry tests, and sales tests.


A) exposure tests
B) performance tests
C) unaided recall
D) jury tests
E) comparison tests

Correct Answer:

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