Multiple Choice
One advantage of using newspapers as an advertising medium is
A) their ability to cover local markets.
B) the long lead time for placing an ad.
C) the long life span.
D) the relatively high cost.
E) competition for reader attention with other features in the newspaper.
Correct Answer:

Verified
Correct Answer:
Verified
Related Questions
Q29: A local television station reported that one-fifth
Q64: If you ordered a TV commercial to
Q168: The first decision in developing an advertising
Q212: A basic approach to scheduling when seasonal
Q213: Much of Google's success is based on
Q215: Advertisers use a mix of media forms
Q217: A common publicity tool is the _,in
Q218: One advantage of using the yellow pages
Q219: One of the tools Google is using
Q245: Advertisers use a mix of media forms