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One Disadvantage of Using Magazines as an Advertising Medium Is

Question 355

Multiple Choice

One disadvantage of using magazines as an advertising medium is


A) the inability to target specific audiences.
B) the short lead time needed to place an ad.
C) the lack of noise associated with the use of magazines in the communication channel.
D) the infrequent nature of their publication.
E) the antagonism with environmentalists.

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