The Starch Test Uses Aided Recall to Determine the Percentage

Multiple Choice

The Starch test uses aided recall to determine the percentage of those who: (1) remember seeing a specific magazine ad, (2) __________, (3) read any part of the ad,and (4) read at least half of the ad.

A) felt the ad was vague or ambiguous
B) saw or read any part of the ad identifying the product or brand
C) felt elements of the ad were inappropriate
D) could summarize the key ad points in their own words
E) remembered having seen the ad before and had already tried the product