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    Exam 18: Advertising, Sales Promotion, and Public Relations
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    A Promotional Tool Often Used with Consumers Which Consists of Merchandise
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A Promotional Tool Often Used with Consumers Which Consists of Merchandise

Question 389

Question 389

Multiple Choice

A promotional tool often used with consumers which consists of merchandise offered free or at a significant savings over its retail price is referred to as a


A) deal.
B) rebate.
C) sample.
D) premium.
E) coupon.

Correct Answer:

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