Multiple Choice
One disadvantage of using magazines as an advertising medium is
A) the inability to target specific audiences.
B) the long lead time needed to place an ad.
C) the extremely low cost.
D) the antagonism with environmentalists.
E) the lack of noise associated with their use in the communication channel.
Correct Answer:
Verified
Correct Answer:
Verified
Q111: Geico ads that feature a talking pig,
Q112: There are five common approaches to posttests:
Q114: Advertisements that focus on selling a product
Q116: TransWave International is a small company that
Q117: Information and persuasive content can be combined
Q118: An ad for Allegra allergy medicine highlights
Q119: A reminder ad<br>A)reinforces previous knowledge of a
Q120: List two advantages and two disadvantages of
Q286: Sampling is an appropriate strategy for which
Q290: Methods for obtaining nonpersonal presentation of an