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After the Release of the Movie E

Question 86

Multiple Choice

After the release of the movie E.T. ,sales of Hershey's Reese's Pieces soared while Mars,the makers of M&M'S,regretted not permitting its product to be used in the film.This is an example of __________.


A) product continuity
B) subsidized advertising
C) subliminal direction
D) reverse product placement
E) product placement

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