7-Eleven Rebranded 11 of Its American Stores and One Canadian

Multiple Choice

7-Eleven rebranded 11 of its American stores and one Canadian store as "Kwik-E-Marts," selling some real-life versions of products seen in episodes of The Simpsons,such as Buzz Cola and Krusty-O's cereal.This form of promotion is referred to as __________.

A) a product placement
B) product continuity
C) a reverse product placement
D) trade-oriented sales promotion
E) subliminal advertising