All of the Following Guidelines Help Ensure the Success of Mobile

Multiple Choice

All of the following guidelines help ensure the success of mobile marketing EXCEPT:

A) match product characteristics to their needs,preferences,and lifestyles.
B) should facilitate multitasking.
C) create a mobile-ready app that (a) is flashy,fun.
D) mobile apps should help shoppers make price comparisons.
E) communication must use extensive text and images to explain the purpose and value of the brand.