Multiple Choice
Which of the following steps in the objective and task approach to promotion budgeting must be done correctly in order for any of the others to have the proper effect?
A) accurately estimate costs of tasks
B) identify appropriate promotion objectives
C) accurately identify each promotion budget cost item that constitutes each separate promotion task
D) perform the promotion tasks as intended
E) accurately estimate what tasks will accomplish each promotion objective
Correct Answer:
Verified
Correct Answer:
Verified
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