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For a Promotional Campaign,the Hierarchy of Effects Refers to the Stages

Question 192

Multiple Choice

For a promotional campaign,the hierarchy of effects refers to the stages a prospective buyer goes through,which include:


A) awareness,interest,evaluation,trial,and rejection.
B) interest,adoption,and brand loyalty.
C) cognitive,affective,and behavioral.
D) awareness,interest,evaluation,trial,and adoption.
E) see an ad,try the product,buy the product,and buy the product again.

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