The Retailing Positioning Matrix Refers to an Analytical Tool That

Multiple Choice

The retailing positioning matrix refers to an analytical tool that

A) positions retail outlets in terms of the breadth of product line and value added.
B) identifies the best location for building or leasing a retail store.
C) identifies the specific customer base served by all stores within a given radius.
D) identifies the most likely target market for a retail outlet based upon its size.
E) identifies the elements of the retailing mix.