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    Marketing Study Set 15
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    Exam 15: Managing Marketing Channels and Supply Chains
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    When Producers and Ultimate Consumers Deal with Each Other One-On-One,it
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When Producers and Ultimate Consumers Deal with Each Other One-On-One,it

Question 117

Question 117

Multiple Choice

When producers and ultimate consumers deal with each other one-on-one,it is referred to as a(n)


A) strategic channel alliance.
B) horizontal marketing exchange.
C) direct channel.
D) indirect channel.
E) dual distribution channel.

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