Direct Marketing Channels Refer to

Multiple Choice

Direct marketing channels refer to

A) the distribution of products and services directly from the manufacturer's production site to end-users.
B) the traditional chain of distribution from manufacturer to retailer to consumer.
C) the use of agents who represent a single producer and are responsible for the entire marketing function of that producer.
D) a method of distribution that allows consumers to buy products by interacting with various advertising media without a face-to-face meeting with a salesperson.
E) a method of distribution that allows consumers to buy products through direct personal interaction with the manufacturer's representatives in order to provide more personalized service.