Multichannel Marketing Seeks to Integrate a Firm's Electronic and Delivery

Multiple Choice

Multichannel marketing seeks to integrate a firm's electronic and delivery channels.Catalogs can serve as shopping tools for online purchasing,and websites can help consumers do their homework before visiting a store.By blending different communication and delivery channels,

A) multichannel marketing can leverage the value-adding capabilities of different channels.
B) multichannel marketing creates greater elasticity of demand for a firm's products.
C) multichannel marketing creates greater inelasticity of demand for a firm's products.
D) multichannel marketing allows a firm to legally circumvent paying taxes on revenue generated by online sales.
E) multichannel marketing allows customers to avoid shipping and handling charges.