Companies Use a "Price Premium" to Assess Whether Their Products

Multiple Choice

Companies use a "price premium" to assess whether their products and brands are priced above,at,or below the market.More specifically,a price premium is the percentage by which the actual price charged for a specific brand exceeds or falls short of a benchmark established for a similar product or basket of products.This price premium equals:

A) unit volume market share for a brand divided by dollar sales market share for a brand,minus 1.
B) dollar sales market share for a brand divided by unit volume market share for a brand,plus 1.
C) dollar sales market share for a brand divided by unit volume market share for a brand,minus 1.
D) dollar sales market share for a brand,divided by unit volume market share for a brand,plus 1.
E) dollar sales market share for a brand,divided by unit volume market share for a brand,minus the number of competitors against which a brand is being measured.