Multiple Choice
According to the service continuum shown in Figure 12-3 above,which of the following offerings has the HIGHEST level of intangibility?
A) tailored suit
B) advertising agency
C) tutoring service
D) fast-food restaurant
E) salt
Correct Answer:

Verified
Correct Answer:
Verified
Q18: Intangible activities or benefits that an organization
Q28: As a dimension of service quality, the
Q38: Tuition, charges, fares, fees, and rates are
Q153: As a dimension of service quality, knowledge
Q154: The key technological elements of future services
Q159: Equipment-based services do not have the marketing
Q172: Ron had a craving for sushi so
Q173: There are four unique elements to services-intangibility,inconsistency,inseparability,and
Q176: Andrea Arenas is the owner of 2
Q179: A nonprofit organization may pay taxes if<br>A)excess