All of the Following Are True About the Price Element

Multiple Choice

All of the following are true about the price element of services EXCEPT:

A) price can be referred to in a variety of terms.
B) price can affect consumer perceptions of the service.
C) price is used in on-peak pricing to manage the variations in supply for the service.
D) price can be used in capacity management.
E) price can be used in services to imply a higher quality.