Multiple Choice
Changes in the services industry in the future will primarily be driven by three factors.They are: (1) technological development; (2) __________;and (3) the social imperative for sustainability.
A) reverse marketing
B) improved understanding of service delivery and consumption
C) global branding
D) global service branding
E) the elimination of ethnocentricity
Correct Answer:
Verified
Correct Answer:
Verified
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