The Shapes of the Product Life Cycle for High-Learning,low-Learning,fashion,and Fad

Multiple Choice

The shapes of the product life cycle for high-learning,low-learning,fashion,and fad products vary as does __________.

A) the actual length of time a given product stays in any given stage of the life cycle
B) the individual criteria selected to place a firm in a stage of the life cycle
C) the importance of the marketing mix elements
D) the importance of environmental forces
E) the importance of new product innovation