An Aging Baby Boomer Population Has Led to Increased Interest

Multiple Choice

An aging baby boomer population has led to increased interest in developing and marketing products to satisfy the needs of this large market.As a result,moisturizing lotions and creams like Oil of Olay are now repositioned as "age-defying" products.This is an example of which product repositioning action?

A) reaching a new market
B) reacting to a competitor's position
C) trading up
D) changing the value offered
E) product modification