When Rose Went Shopping for a New Purse,she Thought She

Multiple Choice

When Rose went shopping for a new purse,she thought she had found a real value-a Gucci purse for about 50% of what she was expecting to pay.When she looked at it more closely,she noticed that the purse was identical to a Gucci but was not manufactured by Gucci.This was most likely an example of

A) product counterfeiting.
B) brand licensing.
C) co-branding.
D) brand imitation.
E) re-manufacturing.