Figure 11-6 Above Shows the Sequential Process of Building Brand

Multiple Choice

Figure 11-6 above shows the sequential process of building brand equity.The second step is to establish a brand's meaning in the minds of consumers.This step consists of two dimensions,"B" and "C," which stand for __________ and __________.

A) brand performance;brand imagery
B) brand identity;brand emotion
C) consumer judgments;consumer feelings
D) brand awareness;consumer-brand connection
E) consumer feelings;brand imagery