Question 1

Kroger required that Birds Eye pay $15,000 per month to get its new Vegetable Quinoa Pilaf placed in the middle shelves in the frozen vegetable freezer section of all its supermarkets around the country.This payment is an example of a

Accepted Answer

A) product placement fee. 
B) bribe. 
C) slotting fee. 
D) product support fee. 
E) shelf space allowance.

Question 2

A product line is a group of product or service items that are closely related because they satisfy a class of needs,are used together,__________,are distributed through the same type of outlets,or fall within a given price range.

Accepted Answer

A) are made of similar components 
B) require high levels of R&D 
C) are sold to the same customer group 
D) made from the same formulations 
E) have one SKU number

Question 3

Until 1996,U.S.carmakers sent very few right-hand-drive cars to Japan while German car makers exported several models with the steering wheel on the right to accommodate the way the Japanese drive their cars on the left side of the road.American car manufacturers could blame their failure to a great degree on

Accepted Answer

A) an insignificant point of difference. 
B) too little market attractiveness. 
C) not satisfying customer needs on critical factors. 
D) poor product quality. 
E) incomplete market and product protocol.

Question 4

Imagine you work for a TV production company that has been approached by one of the broadcast TV networks to develop a concept for a new reality show.Where are you most likely to look first for ideas?

Accepted Answer

A) conducting a survey among the 2 million people belonging to the NPD Consumer Panel 
B) observing similar reality programs that are on competing television networks like CBS or MTV 
C) contacting contestants from other reality shows like Survivor or The Amazing Race 
D) brainstorming ideas from the TV production company's employees 
E) reading about the stars of reality TV programs in gossip magazines like Us Weekly and TV programs like TMZ

Question 5

Which stage in the new-product process has as its purpose to identify the role the new product might serve in the firm's overall objectives?

Accepted Answer

A) idea generation 
B) screening and evaluation 
C) business analysis 
D) development 
E) new-product strategy development

Question 6

Explain why NOT all products can use test markets.

Accepted Answer

The answer of Explain why NOT all products can use...

Question 7

A full-scale operating model of the product under development is referred to as a

Accepted Answer

A) sample. 
B) framework. 
C) template. 
D) prototype. 
E) blueprint.

Question 8

A product can be classified as "new" from all of the following perspectives EXCEPT:

Accepted Answer

A) the organization's. 
B) existing offerings. 
C) legal. 
D) the firm's competitors. 
E) the consumer's.

Question 9

At the time of its introduction,which of the following products was the BEST example of a continuous innovation?

Accepted Answer

A) home security system 
B) disposable lighter 
C) microwave oven 
D) electric toothbrush 
E) video camera

Question 10

From an organization's perspective regarding its new products and innovations,which of the following new-product strategies has the HIGHEST level of risk?

Accepted Answer

A) a radical invention 
B) a brand extension 
C) a product line extension 
D) a jump in innovation 
E) a product deletion

Question 11

Developing a pool of concepts to serve as candidates for new products is the __________ stage of the new-product process.

Accepted Answer

A) open innovation 
B) screening and evaluation 
C) product development 
D) new-product strategy development 
E) idea generation

Question 12

Which of the following is an example of a product line?

Accepted Answer

A) Scope mouthwash 
B) Zephyrhills natural spring water in 8 oz.bottles 
C) The Yellow Pages for Gainesville,Florida 
D) Hallmark Mother's and Father's Day cards 
E) Apple iPhone

Question 13

Heavy-duty Rayovac flashlights are sold to consumers throughout the United States.However,Philips manufactures the bulbs used in Rayovac flashlights.The quantity of bulbs Philips makes is related to how many flashlights Rayovac sells.This is an example of

Accepted Answer

A) a tying arrangement. 
B) reciprocity. 
C) strategic alliance demand. 
D) relationship marketing. 
E) derived demand.

Question 14

Among business products,drafting tables would be BEST considered which type of support products?

Accepted Answer

A) installations 
B) accessory equipment 
C) supplies 
D) industrial services 
E) raw materials

Question 15

With respect to distribution,convenience products are available

Accepted Answer

A) at relatively few outlets. 
B) at a large number of specialty outlets. 
C) only online from the manufacturer. 
D) only at convenience stores. 
E) on a widespread basis at many outlets.

Question 16

"Groupthink" occurs in a meeting when

Accepted Answer

A) everyone has an opinion but no one is willing to take charge. 
B) everyone has the same idea after using the "brainstorming" idea generation technique. 
C) there is too much competition among marketing managers,so no one is willing to share his/her ideas. 
D) someone suspects that there is a problem with the new product concept but is afraid to speak up because everyone else is so enthusiastic about it. 
E) top management wants the new product to go forward regardless of what anyone else thinks.

Question 17

In the new-product process,product ideas that survive the business analysis stage proceed to the __________ stage.

Accepted Answer

A) market testing 
B) screening and evaluation 
C) business analysis 
D) development 
E) commercialization

Question 18

A new product or service protocol should be created

Accepted Answer

A) before the product is even developed. 
B) as soon as the new-product concept is developed. 
C) when the product becomes a prototype. 
D) when the product is first released in a regional rollout. 
E) when the product hits national distribution.

Question 19

Procter & Gamble,however,has a large __________ that includes product groupings such as beauty and grooming (Crest toothpaste and Gillette razors)and household care (Downy fabric softener,Tide detergent),and Pampers diapers.

Accepted Answer

A) marketing mix. 
B) product class. 
C) product items. 
D) product lines. 
E) product mix.

Question 20

The two main classifications of business products are

Accepted Answer

A) durable and nondurable products. 
B) components and support products. 
C) tangible and intangible products. 
D) consumer and industrial products. 
E) derived and maintenance products.

Exam 10: Developing New Products and Services