Assume That as Marketing Director for Mazda,you See That Your

Multiple Choice

Assume that as marketing director for Mazda,you see that your sales have decreased in the years since the Honda Pilot with four-wheel drive was introduced.If you hope to regain sales in this market quickly through a new-product action,the fastest,most specific sources of ideas would MOST LIKELY be from

A) consumer suggestions.
B) employee suggestions.
C) research and development breakthroughs.
D) competitive products.
E) outside consultants.