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    Marketing Study Set 15
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    Exam 10: Developing New Products and Services
  5. Question
    Open Innovation May Enhance the __________ Stage of the New-Product
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Open Innovation May Enhance the __________ Stage of the New-Product

Question 6

Question 6

Multiple Choice

Open innovation may enhance the __________ stage of the new-product process.


A) open innovation
B) screening and evaluation
C) product development
D) new-product strategy development
E) idea generation

Correct Answer:

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