Multiple Choice
In addition to seeking ideas from more well-known sources,organizations also get ideas from universities,inventors,and smaller nontraditional firms.For example,inventor Gary Schwartzberg sold his idea for __________ to Kraft Foods,Inc.
A) scones with coffee-flavored cream frosting
B) an Omega-3 enriched SKU for the Philadelphia cream cheese line
C) tube-shaped bagels filled with Philadelphia cream cheese
D) deep fried chicken skins for people who cannot eat pork
E) a crispy baked macaroni and cheese snack that can be eaten out of a bag like Cheetos
Correct Answer:
Verified
Correct Answer:
Verified
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