Multiple Choice
If a firm hired SymphonyIRIGroup's BehaviorScan service to track sales of a new product made to a panel of consumers and assess the effectiveness of advertising and other promotion tactics,what type of test market is this?
A) laboratory test market
B) concept test market
C) simulated test market
D) controlled test market
E) standard test market
Correct Answer:

Verified
Correct Answer:
Verified
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