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    Marketing Study Set 15
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    Exam 9: Market Segmentation, Targeting, and Positioning
  5. Question
    Building Open and Honest Relationships with Communication Is an Example
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Building Open and Honest Relationships with Communication Is an Example

Question 2

Question 2

Multiple Choice

Building open and honest relationships with communication is an example of Zappos' __________.


A) profile for its target market
B) core values being adapted from its new owner,Amazon.com
C) ten core values for Zappos' culture
D) qualities required of Zappos' suppliers
E) qualities required of Zappos' retailers

Correct Answer:

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