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    Marketing Study Set 15
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    Exam 9: Market Segmentation, Targeting, and Positioning
  5. Question
    All of the Following Are Market Segmentation Strategies EXCEPT
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All of the Following Are Market Segmentation Strategies EXCEPT

Question 1

Question 1

Multiple Choice

All of the following are market segmentation strategies EXCEPT:


A) build-to-order.
B) multiple products,multiple market segments.
C) one product,multiple market segments.
D) multiple products,one segment.
E) mass customization.

Correct Answer:

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