One Marketing Action That Can Be Taken to Sell a Single

Multiple Choice

One marketing action that can be taken to sell a single product or service to multiple market segments is to

A) develop and produce another version of the product.
B) manufacture products that appeal to different markets.
C) develop separate promotional campaigns.
D) purchase another firm that has additional products that would appeal to multiple markets.
E) issue stock to fund additional research and development for new products.