Figure 9-9 Above Shows the Market-Product Grid for a Wendy's

Multiple Choice

Figure 9-9 above shows the market-product grid for a Wendy's restaurant next to a large urban university campus.Marketing synergies and efficiencies run horizontally because

A) the first potential growth opportunity would be the breakfast market.
B) there are multiple markets and actions that can be simultaneously addressed.
C) a single kind of marketing action can reach customers that buy different product groupings.
D) the product offerings are virtually the same and the marketing action can be as simple as offering current customers coupons.
E) the columns correspond to sales synergies and efficiencies.