Head-To-Head Positioning Requires a Product to

Multiple Choice

Head-to-head positioning requires a product to

A) compete with products from competitors of the same size.
B) compete with competitors on similar product attributes but in a different market.
C) compete with competitors on similar product attributes in the same market.
D) compete against very similar products from the same company (its own) .
E) compete against a single competitor with an identical offering.