Consider Figure 8-A Above

Multiple Choice

Consider Figure 8-A above.When conducting marketing research,marketers ask key questions before the test screening of a movie.For the question,"How old are you?",what would be the action and use of this question ("A") to marketers?

A) identify people who fit the profile of the target audience for the movie
B) identify people who frequently attend movies
C) make sure the respondent meets recommended age requirements for being admitted to the movie (G,PG,R,etc. )
D) determine if the respondent is old enough to relate to the characters
E) determine if the respondent is mature enough to provide valuable input when critiquing the elements of the movie